GAUZE MEDIA / FEATURE

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Louis Berry swaggers in music vid ‘Nicole’

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The silhouetted swagger of Louis Berry’s latest video for the romping rocker ‘Nicole’ comes dripping in playful charm and primal desire. With sizzling blues-rock fuzz all-round, Berry’s upbeat homage to unrequited love is a seductive siren call of the most electric and visceral kind. With accolades from Irish DJ Annie Mac, and radio presenters Clara Amfo and Huw Stephens, Berry’s video for Nicole depicts an artist in a very confident stride. Musically, Berry’s Nicole sits in the same vein as The Black Keys and The White Stripes, while his voice and sentiments mirror and mimic the smooth seduction of the Arctic Monkeys and Leonard Cohen; where Cohen is subdued, poetic and emotive, Berry is raucous, wild and exhilarating (in the songs second verse Berry descends into a leather-studded and seriously seductive louis-berrywhisper that has every means of making you do things you shouldn’t). With a look that hearkens back to British sub-cultures of 1960s (mods/rockers era) it’s clear that Berry has an affinity for rock ‘n’ rolls past (see the video for ‘.45’ where Berry puts a modern spin on a ‘skiffle’ styled rhythm with heavily fuzzed guitars). Though certainly not a purist, the generously fuzzy bass and guitars of Nicole indicate Berry’s enthralment with contemporary blues/rock sounds. Berry’s engagingly thuggish look and playful persona is very engaging to watch, but despite the strengths between the sonic and the visual, Berry’s tight, fuzzy performance narrowly avoids stark mediocrity through its radio-friendly length. Is Berry more than what his current stylistic affinity will allow? Here’s to hoping the young rocker can navigate his way to contemporary greatness, while maintaining all the sizzle and pop of two smokin’ barrels.

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